Dear HR, Training and
L&D teams,
Picture Superiority Effect (PSE) - Get your Millennials Ready to Learn
Following our article a few months ago on How Does an Engaged Learner ‘Look Like’ In the
Classroom (http://
Every credible trainer needs to engage with
participants. A credible trainer must notice that every participant
has different ways to understand what you are explaining. As suggested by Dr.
Richard Mayer, a psychologist professor of UC Santa Barbara, a more effective
way to explain is by using multi-sensory methods (auditory, visual, and
kinaesthetic).
So here are our tips on why adding pictures are crucial to
ensuring your learners (we call them your Millennials) love learning and makes
it enjoyable through recollection of memories.
1. Add
a picture, and a learners recollection rate will soar to 65% (reference
from Carmine Gallo).
Pictures help people to focus and remember better. It is believed
that the human brain has the ability to memorize more than 2,000
pictures with high accuracy in recognition, exceeding the ability of
brain in understanding and memorizing words. In addition, pictures stay in
long-term memory.
2. Learners
will have immediate reactions through pictures.
Pictures generate immediate and stronger reactions than words. The
human brain is created to analyse and knowing the scenario in pictures in a
short time because pictures are processed multiple times faster than
text.
3. Pictures can create emotional response from
participants because pictures have stronger and faster reactions than
words.
In the brain, the pictures are encoded in the
same place as emotions are processed. Because of that, picture can help
Millenials to be highly engaged.
In summary, the use of slides has emerged as a
teaching method. However, a learner cannot be forced to read wordy slide while
the trainer is speaking, the message would not be well delivered and the
learners would lose their attention towards the trainer. Adding
pictures on your slides would make the interaction between you and
your participants more interactive. A picture helps an individual understand
and remember 6x more than listening and reading words. So,
let us look back to our main question, how do trainers engage with
participants, make an emotional connection and get them to notice without being
distracted? We already have the answer, which is Picture
Superiority Effect.
So, add
pictures in slides and make your learning loveable and enjoyable by your
Millennials.
Until our
next article
Cheryl
& The Matchmakers
Quote for
August: If you are willing and obedient, you will be the best learner
possible
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