Dear HR , Training and
Learning & Development Heads,
I hope my previous articles of Don’t Let Criticisms Chase
People Away, have somehow or rather awaken you up! Dare to Change
by Sun Tzu will certainly teach you how to cope with criticisms. Happy reading folks, and
wishing you an awesome 2017!
Dare To change
Managers of such caliber tend to take a different approach towards strategy. Their strategic approach is not so much a choice of which analytical tool or planning model to adopt but rather their courage to be different – moving away from conventional ways. You have to do the unexpected.
Doing
The Unexpected
While the struggling or failing companies would stick to conventional means of doing business, the successful ones will put the following advice by Sun Tzu into practice:
“Attack
where he [the enemy] is unprepared; appear where you are least expected…’
And,
“When
I wish to avoid a fight, I can prevent an engagement even though the
battlelines have been drawn by diverting my enemy with something odd and
unexpected…”
And again,
“…move
by using unexpected routes and attack where he [the enemy] has made no
defence.”
This emphasis on doing the unexpected is something
which most managers feel most uncomfortable in doing. This could be why there
are so few winners.
A Case Study of A Challenging Conventional
Practice
Richard Branson, the CEO of Virgin Atlantic Airways, has a knack for doing the unexpected.
Virgin subsequently used the cost saved to introduce
reclining sleeper seats for the comfort of the business-class passengers. It
also provides them with chauffeured limousines as transportation to and from
London and the airport. Later, they replaced the limousines with specially
designed motorcycles – LimoBikes – to beat the increasing city traffic snarls.
Due to such creative approaches, Virgin attracted not only a large share of its
competitors’ economy-class and first-class passengers.
In summary, as Sun Tzu says
Quote for y2016 December:
“Therefore, a skillful commander puts
himself in a position secured against defeat and misses no opportunity to
defeat his enemy through changes.”
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