Not all customers are the same.

I met a customer - (i will call her Ms. A) yesterday during lunch and was asking her how was the training effectiveness of the trainer that we have matched to her.  To my dismay, Ms. A said she was very disappointed because this trainer could not give a proper 'after effect knowledge'.  No doubt this trainer was a 'pro' in that required training subject and have received numerous praises from the participants from that workshop and based on our spotchecks and discussions with other customers whom we had matched, this trainer had done exceedingly well on the same training subject.  However Ms. A's opinion was totally opposite. 

I realised that its true.  Not all customers are the same.  The previous customers whom had used this specific trainer gave execellent reviews and enjoyed his training sessions but they were not bothered of the outcome and knowledge learned. So i realised i had made a mistake.  I realised that i did not diagnose exactly what this customer wanted.  So here are 2 points on how to understand our customer's needs.

1.  Ask your customer what exactly does he wants his participants to learn after the training?

2. What do you want the trainer to do for you?


I realised that even thought i have satisfied so many customers with our good match of trainers, there are mistakes that i can still make.  So i conclude to say this ' i will never stop learning'