Moving towards a great Y2015, many of us have already planned our goals and responsibilities to be taken. if you are HR, do read this article and find out if your want to be the new face of hr for your company.
The HR role wears many hats and is not limited to the traditional application processing and policymaking job description- they now need to be branding experts, PR experts, and marketing expert:
- INTERNAL SPOKESPERSON
HR is now the spokesperson of the company’s employees and customer. They are leaders of the corporate culture and spearheads of employee-centric campaigns. They are also representative of employee benefits such as flexible work hours, learning development programmes, health and dental benefits, further development reimbursement and diversity/employee engagement initiative.
- COMPANY PULSE
Most established and effective HR teams use survey tools to gauge the pulse and culture climate of employee. Employee experience are assessed though the use of employee survey, focus group meeting, and exit interviews which are useful information in determining the happiness and engagement levels of the employees within the organisation.
- EXTERNAL BRAND AMBASSADOR
Every external interaction and exposure of the HR team to the public implicitly helps markets the business/company. By the mere expose and the number of touch points with the outside world, increased visibility is a form of positive branding where it piques the interest of potential customers before they are bought into the brand. This would serve as an advantage, especially in the competitive recruitment market for top talents and human capital management.
- ADVERTISING CAMPAIGN MANAGERS
HR often engages with external vendors and agencies to develop company videos and marketing materials to promote company values and cultural, which in return attracts prospective candidates. For those who do not have the luxury of that budget, the responsibility would lie entirely on their shoulders from campaign development to delivery of the advertising and promotional campaign via various traditional and non-traditional media platform. Most HR professionals would have also leveraged social media as one of their marketing strategies.
This article is adopted from THE STAR newspaper, written by Leaderonomics team